Women are stereotypically seen as sex objects (Gamble, 2003).

Every time I turn on my television, it’s usually turned to channel 40–home to G4. It’s a television network that is completely devoted to everything involving video games and naturally appeals to men. What always gets me is the way the programming portrays women. During a commercial break, they showed five or six college graduate women competing in a bathing suit hula hoop competition in order to get an internship. It doesn’t stop there, either. They have new show that’s coming out that completely portrays women as sex objects, more so than I’ve seen on any other network that comes to mind.

The International Sexy Ladies Show will air on the network in June. Basically, they have found videos and women all over the globe who will and have submitted themselves to such a degrading status–just watch the videos posted on the show’s website above. One clip shows a woman purposely getting stuck in sticky candy wearing a super small dress (with a few Brittany poses thrown in). While she’s doing this, the voice over tells you that the video was made for men and women to enjoy the “soundtrack”–which is her moaning. It’s almost as degrading as the half naked women you see on the walls of college-age boys. Really? I feel like women in general have come a long way, but images and notions like this just enforce these gender stereotypes that I find so ridiculous.

Gamble, T. K., & Gamble, M. W. (2003). The Gender Communication Connection. Boston: Houghton Mifflin Co.

International Sexy Ladies Show. (2009). G4tv.com. Visited on 3 May, 2009. See link above for website information.


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