“A diva is a female version of a hustler (Knowles, 2008).”

Diva

Above is the link to one of Beyoncé’s newer singles Diva. This particular video is interesting because the introduction that defines diva and the rest of the video & the song’s lyrics seem to conflict. The introduction defines “diva” as “a successful and glamorous female performer or personality” and “a female singer who has achieved popularity”. The song, however, defines a “diva” as “a female version of a hustler”. One definition adheres to gender role expectations of women and the other compares and suggests that women are just as capable of men. The video and song conflict with the traditional gender stereotypes of a woman that have been studied (Gamble, 2003).

Even throughout the video, Beyoncé flits back and forth between a nearly shapeless figure and a futuristic woman–the shapeless woman fitting in with the hustler image in an effort to downplay sex and gender, whereas the futuristic woman is still clearly a woman (if only a woman who downplays beauty and enhances a harsh masculine attitude). It’s really confusing, in terms of gender. Is she a force to be reckoned with cause she’ll light your car on fire if you cross her path? Or is she a glamorous, popular singer? Maybe she’s both, but it sure is a bit confusing.

Knowles, B. (Writer). (2008). Diva. Music video. New York, NY: Sony Music Entertainment.

Gamble, T. K., & Gamble, M. W. (2003). The Gender Communication Connection. Boston: Houghton Mifflin Co.

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